RETAILING

Retailing can be defined as all activities that adds value to the products and services sold to consumers for their personal or family use. A retailer plays an integral part in the distribution channel. Retailers functions to provide the consumers with a wide assortment of products and services and forms and sizes that can be easily consumed. Retailing in India is undergoing a paradigm shift from the mom and pop shops to heavy organized retail. India holds the record number of retail outlets in the world numbering 12 million, with almost 85% of it in the unorganized sector. Indian organized retail is growing at a brisk pace of around 49%. Indian retail is expected to employ around 3.5 million employees in the year 2008-09.
Understanding the huge potential posed by Retailing , we a team of young and dynamic students from SCMS-COCHIN have chosen Retailing as our specialization for our post graduation and this blog is a forum to share our views and discuss latest trends in retailing.